Category: Brand Protection

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Email Fraud Landscape Spring 2021

Business Email Compromise, or BEC, is a type of scam where cybercriminals impersonate trusted parties, such as the CEO, business partners, or other executives in a company.

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Brand Protection

How to maximize your email marketing with BIMI logos

Image of two phones showing before and after BIMI logos for HBO and Yelp.

Hot on the heels of Google’s new-security-features announcement, people are clamoring to learn what BIMI is and how they can…

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Brand Protection

3 steps to get ready for BIMI

Stock image of lightbulb equation, representing ideas.

Last week, Google announced that it would be starting a pilot of BIMI (Brand Indicators for Message Identification) as part of 11 new security features for G Suite.

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Brand Protection

Valimail salutes Google for its support of BIMI

Lower part of a boy in casual shoe walking up outdoor colorful stair,children lifestyle successful concept

Google announced today that it will be launching a pilot for BIMI (Brand Indicators for Message Identification), a new email specification, in…

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Brand Protection

BIMI is coming. Are you ready?

Are you ready? written under torn paper.
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Brand Protection

What is BIMI and how can marketers use it for email campaigns?

Light bulb sitting above a yellow cube with at symbol on turquoise background. Innovation and emailing concept. Horizontal composition with copy space.

You may have heard about BIMI logos and how they can boost engagement in email marketing campaigns. This post (the first…