Oracle’s Guide to Improved Email Performance: A Deep Dive Into Deliverability and Outcomes
You’ve spent time building a targeted email list. Your creative team has drafted an awesome message and offer. But how are you ensuring that your emails show up in your target’s inbox and are actually noticed? Email deliverability and performance outcomes are more critical than ever and that means leveraging reputation and authentication to establish your company as a trusted sender.
Hear from email experts Daniel Deneweth, head of deliverability services at Oracle CX Marketing, and Danny Williams, SVP, growth and operations at Valimail, for a deep dive into deliverability and improved email performance. You’ll find out:
- How sender reputation impacts email deliverability
- Why authentication (DKIM, SPF and DMARC) is critical to email deliverability
- What is BIMI and why it matters to customer and prospect engagement