Don't Underestimate Email-Based Brand Risks

Writing in MediaPost, Jack Loechner discusses the recent Ponemon Institute research report on CMOs and marketing executives' attitudes toward email impersonation and technologies that can prevent it. Writes Loechner: "The report also reveals areas of potential alignment between marketing and IT. Both cohorts, according to Ponemon's research, have a shared interest in increasing email deliverability, and both value increased visibility into email services (so they can know which are sending email for the company)."