The need for DMARC enforcement
BIMI requires DMARC enforcement in order to guarantee that your logo shows consistently across all your email and that no one can use your logo without permission. DMARC lets you specify a policy which tells receiving mail servers how to treat messages that appear to come from your organization, based on whether those messages are properly authenticated (technically, whether they pass or fail SPF or DKIM authentication in an aligned manner). With the rise of phishing and business email compromise (BEC), DMARC was created to stop bad actors from being able to send malicious messages from your domain, keeping them out of peoples’ inboxes.
DMARC at enforcement is a prerequisite for using BIMI.
Not only does Valimail help organizations with getting to DMARC enforcement fast, we also have a simple, secure interface that companies can use to get their BIMI logos adjacent to emails for Yahoo Mail and (soon) Gmail. Additionally, Valimail is the only vendor that also allows organizations to manage their Microsoft Business Profile information from the same interface — so the same logo used for BIMI can also appear in Microsoft Outlook and Microsoft 365 inboxes.
Learn more about Valimail Amplify