BIMI is coming. Are you ready?
BIMI is almost here! And while most of the email standards are complex or hard to understand (I’m looking at you, SPF), BIMI (Brand Indicators for Message Identification) is pretty straightforward — if you authenticate your email, you can get your logo to appear next to every email that lands in a customer’s inbox.
While BIMI is still in the early stages of development, there is support for BIMI from major players in the email space, including Google and Verizon Media (Yahoo Mail). In fact, the Yahoo! trials of BIMI have shown impressive results, with an average 10% increase in open rates for emails with a logo displayed in the inbox. And Google is expected to begin its own BIMI pilot this year.
Ready to get started?
There are only four requirements for BIMI eligibility:
- Properly authenticate your email with DMARC at enforcement
- Publish a BIMI record
- Prove ownership of your logo using a Verified Mark Certificate (VMC)
- Provide your logo in a compatible SVG format
Luckily, you don’t need to remember these steps. Valimail’s BIMI readiness checker is now available: Domain-checker.valimail.com/bimi
Simply enter your domain:
And within seconds, you’ll have all the information you need to gauge your BIMI readiness.
This checker includes all the information that you and your IT team need to get DMARC and SPF in order. It also provides feedback on whether your BIMI record has been published correctly, if the logo file is available where the record indicates it should be, and whether that logo has been certified as yours using a VMC.
In addition to providing the most complete information available on BIMI readiness, you can also share its URL with other people in your company, and you can even download a PDF of the authentication status of your domain, making this a good starting point for launching your company’s BIMI project.
Additionally, you’ll be able to see what your logo will look like in a recipient’s inbox, eliminating guesswork.