Nov 22, 2021

Protect Your Communications During the Most Fraudulent Time of the Year

Companies everywhere look forward to the holidays. Even in hard economic times, those few months from Halloween to New Year’s Day often bring in the lion’s share of annual revenue. Shoppers eagerly await the emails that tout the flash sales that will save them big bucks. And the bad guys are even more eager.

Imagine your company is prepping for a big Cyber Monday event. But before you can launch your email campaign, a bad actor hijacks your domain, sending out thousands of emails worldwide, emails that offer a “Can’t Miss” deal. Your customers are delighted and happily hand over their credit card numbers, assuming this incredibly generous offer comes from you. What happens when they find out it’s not?

Imagine the fallout to your brand as customers are defrauded, especially during this special season. Can your brand recover from the loss of trust? This scenario is all too frequent for companies that fail to protect their domains. So what’s the answer?

As a security pro, you’re concerned about safeguarding your brand domains and reputation. Among the many solutions available, you may have heard of DMARC—Domain-Based Message Authentication, Reporting, and Conformance—but do you know it’s the gold standard for brand protection, compliance, deliverability improvement, and security?

And once DMARC is deployed, it’s the gift that keeps on giving. Not only are your domains protected, reaching DMARC enforcement opens the door to BIMI, the Brand Indicators for Message Identification standard. BIMI, notes Forrester1, “enables organizations to use verified logos in supported email clients to indicate the message has been authenticated. This helps to increase consumer confidence in emails while providing an improved brand experience for marketers.” Imagine the ability to not only secure your domains but improve your email deliverability.” Talk about a gift!

It’s time to make your domain security a priority. Put a bow on it with Valimail’s patented, highly automated, and easy-to-use DMARC solution. The holiday season is a time of giving and your organization deserves protection.

It’s the best present you could buy.

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