Beyond the Basics: An Email Requirements Roundtable with Google, Yahoo, and Valimail Recap

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I recently sat down with Neil Kumaran, Product Lead at Google, and Marcel Becker, Senior Director, Product Management at Yahoo, to discuss email authentication and the bulk sender requirements both companies have recently implemented. As Google and Yahoo began rolling out changes in February 2024 to make inboxes a safer place for legitimate senders and […]

Do the Google & Yahoo Changes Impact Transactional or Marketing Emails?

marketing and transactional emails

Google and Yahoo are rolling out changes starting in February 2024 to make the inbox a safer place for legitimate senders and recipients. At first glance, it looks like these new sender requirements target bulk senders, but there’s more detail and nuance to it than that. Everyone from seasoned marketers to mom-and-pop shops to casual […]

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