- Webinar
SPF, DKIM, DMARC & Microsoft: Your July Compliance Guide
[Recorded] July, 2025
Microsoft has joined the “top four” mailbox providers (aka “MAGY,” Microsoft, Apple, Google, and Yahoo) with updated authentication and email hygiene standards for email senders. If you send more than the bare minimum number of email messages per day, these changes affect you.
Microsoft enforcement started in May, 2025, and while initially warning of spam folder placement, they quickly moved to outright reject non-compliant email messages, meaning that the risk of rejection is real. Are your SPF, DKIM, and DMARC records ready? Do your mailing practices meet Microsoft’s updated standards?
Join deliverability experts Al Iverson from Valimail and Jennifer Nespola Lantz from Kickbox as they walk through what senders need to do to stay compliant, not just with Microsoft, but across the entire MAGY email universe. You’ll learn:
- What Microsoft now requires, and how it compares to Gmail and Yahoo’s 2024 updates
- Practical guidance for your SPF, DKIM, and DMARC configuration, and why alignment matters
- How to avoid hidden pitfalls like broken unsubscribe links, non-functional reply addresses, and excessive SPF lookups
- Why even authenticated senders still land in the junk folder (and what to do about it)
- Understanding complaint rates, permission and engagement
- What’s coming next and how to prepare
- Whether you’re already compliant or just getting started, this webinar will help you fine-tune your sending infrastructure and avoid deliverability disasters.
Meet the speakers:
Al Iverson
Industry Research and Community Lead, Valimail
Al Iverson is a seasoned expert in email deliverability, marketing best practices, and email authentication, with a career spanning over 25 years. He has been sharing his insights and guidance through his blog, Spam Resource, since 2001, making it one of the longest-running resources in the field. At Valimail, his focus is to share insight and drive connections and community on topics relating to email authentication, domain protection and deliverability.
Jennifer Nespola Lantz
VP of Industry Relations and Deliverability, Kickbox
Jennifer Nespola Lantz started in email in the early part of “the aughts.” She is an expert in the email deliverability space, helping senders overcome delivery and deliverability obstacles for over a decade. Jennifer runs the deliverability consulting team at Kickbox focusing on helping senders identify authentication issues, build deliverability strategies to improve reputation and campaign performance, and educate on sending best practices. She’s an active member of M3AAWG, loves to educate and present at email industry events.
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