Preparing for BIMI: A Marketer’s Guide
BIMI is a standard that helps marketers stand out by having their brand’s logo appear in the recipients’ inbox – next to the sender’s name. The added brand recognition helps lift email marketing campaigns: a pilot test of BIMI with Yahoo Mail showed a 10% increase in open rates, resulting in an impressive ROI. Marketers are further incentivized to get off to a fast start as the standard is being piloted by leading mailbox providers.
Download this guide to learn:
- How to get corporate logos on emails
- How to connect with your IT department
- The value of BIMI