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Preparing for BIMI: A Marketer’s Guide

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BIMI is a standard that helps marketers stand out by having their brand’s logo appear in the recipients’ inbox – next to the sender’s name. The added brand recognition helps lift email marketing campaigns: a pilot test of BIMI with Yahoo Mail showed a 10% increase in open rates, resulting in an impressive ROI. Marketers are further incentivized to get off to a fast start as the standard is being piloted by leading mailbox providers.

Download this guide to learn:

  • How to get corporate logos on emails
  • How to connect with your IT department
  • The value of BIMI
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Resources
Top retailers remain vulnerable to email brand spoofing
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Email security with Microsoft and Valimail
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Election email security
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Email fraud landscape, Summer 2020
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Preparing for BIMI: A Marketer’s Guide
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