Protecting trust in retail email: Less spoofing, more engagement

Retailers are prime targets for phishing and brand impersonation, with fraudsters regularly sending fake order confirmations, shipping notices, and marketing emails designed to trick customers. In this session, Valimail’s Scott Ziegler and Al Iverson, joined by Dean Coclin from DigiCert, break down how DMARC and BIMI give retailers a competitive edge by protecting their brands, improving inbox trust, and driving engagement. You’ll see how widespread the retail DMARC coverage gap is, with many brands publishing DMARC but not enforcing it, and learn how to close that gap with automation, visibility, and verified sender authentication.

In this recorded session, the presenters cover the latest retail threat data, share how DMARC helps protect against those threats, and explore how adding a BIMI-verified logo can turn security into a brand advantage that boosts open rates and shopper confidence. Plus, get actionable steps for assessing your domain risk, tightening your email authentication, and building a go forward plan for inbox trust and brand protection.